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The Marías Superclean Vol. I & II

The Marías Superclean Vol. I & II is a reimagined visual identity project for the band’s iconic albums, translating their sensual, bilingual psych-soul sound into a typographic system. The project centers the emotional texture of their music and emphasizes multi-sensory experiences through print and digital design.

Scope included typographic system development, album packaging, visual collateral, and social cause alignment.
2021
Front of album cover with Volume 1 (Side A) vinyl record.
Back of album cover with Volume 2 (Side B) vinyl record.

Approach

Grounded in the emotional and cultural resonance of The Marías’ music, the process began with lyrical analysis, visual research, and sound mapping to distill the tone and texture of their identity. Initial explorations included typographic studies, expressive lettering, and analog material experiments. These informed a visual language that emphasized softness, distortion, and multi-sensory experience. Lo-fi sketches evolved into hi-fi layouts and mockups, with final assets aligning the band’s aesthetic with the intimacy and depth of their sound.

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Extensive mind map developed based on the lyrics of all the songs on the album. Keywords signify perception of themes, feelings, rhythms, and moods.
Inspired by the improvisational, fluid, and contemporary vintage nature of the songs on the album, initial sketches explore different low contrast lettering styles that exemplify delicate, organic, and graceful calligraphic movements/textures.
Iterative cover sketches reflect The Marías’ fluid style—script lettering chosen for its organic, expressive feel.
Iterative back cover designs explore typographic balance—organizing song titles and durations without visual clutter.

Outcome

Final deliverables included a custom album cover prototype, bilingual lyric insert, vinyl labels, an 18x24” promotional poster, music streaming assets, and a social media post supporting People’s City Council Los Angeles—an organization in line with the band’s values.
Printed album cover, lyric page, vinyl sleeve, record label, show poster. Volume 2 side of lyric page accompanying album cover, vinyl record, and record player. Red vinyl record inside sleeve with spray painted pattern overlaid. Printed and assembled album cover holding the vinyl record and sleeve inside. Digital mockup of 18”x24” concept poster for a pop-up event at The Fillmore in Miami Beach, FL. Spotify assets mocked up on Apple devices. Instagram carousel promoting People’s City Council LA. Merch sales support donations, with messaging clarifying the cause. Mocked up on an iPhone 8.