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INFORMATION

ABOUT

Buena Type is a studio devoted to the craft and context of typography. We specialize in type design, logotypes, typesetting, and advisory. Every project is approached with utility, integrity, and the belief that type isn’t decorative—it’s the framework through which meaning is shaped.

We don’t do everything, and that’s the point. We focus on typography because we believe in doing fewer things with greater depth. Whether designing a typeface or shaping how your words are read, our work brings together offbeat clarity and everyday practicality—inviting attention without seeking it.

We don’t aim for uniformity. We believe in intentional contrast, thoughtful collaboration, and building systems that reflect complexity—not erase it. We work with people who care deeply about how things are said—and how they’re structured to last.

Whether you're a small studio, independent creator, or cultural institution, we’re here to help you bring your voice into focus—one letter at a time. Let’s connect.
Headshot

Marissa Balbuena is a Freelance Type Designer and Senior Graphic Designer based in Gainesville, FL. She holds a BFA in Graphic Design and an MS in Management from the University of Florida. Through Buena Type, she approaches every project with the belief that type is the framework for shaping meaning. Inspired by food, heritage, and everyday details, Marissa also enjoys cooking, staying active, and taking long walks with her husband and their dog, Mila.

OUR PHILOSOPHY

Intentional

We design with purpose and context in mind.

Considerate

Clarity, usability, and care are built into every detail.

Specialized

We focus deeply on what we do best: typography.

Earnest

Our work is sincere, values-driven, and not trend-led.

Grounded

We communicate openly and grow through feedback.

Compassionate

We support others by listening and acting with integrity.

SELECTED FEATURES


TALKS & PRESENTATIONS


  • University of Florida Ligature 34, Guest Critic, 2025
  • University of Florida Lastinger Center for Learning, Guest Lecturer, 2024
  • Type Electives, Guest Speaker, 2023
  • University of Florida School of Art + Art History, Guest Speaker, 2022
  • Montserrat College of Art, Guest Speaker, 2022, 2023, 2024
  • Design and Architecture Senior High, Guest Speaker, 2021
LET’S CONNECT
︎ msb[at]buenatype[dot]com
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Created by Marissa Balbuena
© 2025, All rights reserved