ABOUT
Buena Type is a studio devoted to the craft and context of typography. We specialize in type design, licensing, lettering and wordmarks, typesetting, and advisory. Every project is approached with utility, integrity, and the belief that type isn’t decorative—it’s the framework through which meaning is shaped.
We don’t do everything, and that’s the point. We focus on typography because we believe in doing fewer things with greater depth. Whether designing a typeface or shaping how your words are read, our work brings together offbeat clarity and everyday practicality—inviting attention without seeking it.
We don’t aim for uniformity. We believe in intentional contrast, thoughtful collaboration, and building systems that reflect complexity—not erase it. We work with people who care deeply about how things are said—and how they’re structured to last.
We don’t do everything, and that’s the point. We focus on typography because we believe in doing fewer things with greater depth. Whether designing a typeface or shaping how your words are read, our work brings together offbeat clarity and everyday practicality—inviting attention without seeking it.
We don’t aim for uniformity. We believe in intentional contrast, thoughtful collaboration, and building systems that reflect complexity—not erase it. We work with people who care deeply about how things are said—and how they’re structured to last.
OUR PHILOSOPHY
We design with purpose and context in mind.
Clarity, usability, and care are built into every detail.
We focus deeply on what we do best: typography.
Our work is sincere, values-driven, and not trend-led.
We communicate openly and grow through feedback.
We support others by listening and acting with integrity.
CONNECT
Whether you're a small studio, independent creator, or cultural institution, we’re here to help you bring your voice into focus—one letter at a time.