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Orfelina’s Empanadas

Orfelina’s Empanadas is a self-initiated identity and packaging project celebrating the Ecuadorian empanadas de queso con azúcar blanca made by my Abuelita.

Scope included brand storytelling, logotype creation, and the design of a tactile packaging suite meant to evoke memory, warmth, and cultural pride.
2019
Tags: Illustration, Typography, Logotype
Hand embroidered logo

Approach

Inspired by the principles of 3D design, the branding explores tactile materials and emotional cues through packaging and handmade details. I combined typographic storytelling and technical construction to craft a nostalgic yet vibrant identity.
Process book including visual references, color palette explorations, and typography experimentations. Typography and hand-drawn lettering experimentations.

Outcome

The final deliverables include a hand-sewn tote bag logo, individual and group packaging boxes, a sugar packet, a Horchata Lojana iced tea bottle, and branded business cards. Together, they create a cohesive visual experience rooted in cultural memory and personal connection.
Embroidered Tote Bag. 3 sized boxes for individual empanadas and grouped empanadas, paper cup, and sugar packet. Business cards including email, phone, website, and social media platforms. Horchata Lojana Iced Tea Bottle (front) Horchata Lojana Iced Tea Bottle (back) Sugar Packet (front) Sugar Packet (back)