Awọn Odo
Awọn Odo is a Black-owned luxury brand for the youth, founded by fashion entrepreneur Ope Majekodunmi. With a name that translates to “The Youth” in Yoruba, the brand blends high-end aesthetics with expressive, street-smart energy—celebrating identity, voice, and vibrant self-expression.
Scope included visual identity development, illustration, and product mockups for sticker-based collateral, tailored to the brand’s ethos.
Scope included visual identity development, illustration, and product mockups for sticker-based collateral, tailored to the brand’s ethos.
2020
Tags: Illustration, Typography
Approach
The logotype development explored multiple directions—hand-lettered block forms, neon gloss textures, and fluid shapes—all layered with saturated color and playful overlap. Inspired by sticker culture and tactile expression, the design process focused on translating youthful energy into type.
Outcome
The final mark is a custom wordmark set in a colorful, bubbly display style. It emphasizes legibility while maintaining individuality in each letterform. Sold as a set of vinyl stickers, the wordmark helped build brand recognition and community engagement through wearable, accessible pieces.
