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Ampersand

Ampersand is a virtual design conference concept created for multidisciplinary creatives. The identity explores how unexpected discoveries emerge when design intersects with other fields, centering texture, energy, and connection. The result is a bold and elastic brand language that bridges type and interface.

Scope included planning, visual identity development, copywriting, and prototyping a responsive website tailored for global speakers and diverse audiences.
Primary visual identifier used across all print and digital materials and collateral.
Secondary visual identifier.
The ampersand began as a ligature of the Latin letters e and t in et, meaning “and.” Once the 27th quasi-letter of the alphabet, it was called “and per se and,” which over time evolved into the word ampersand.

Approach

Initial exploration began with low- and high-fidelity sketches to define structure and tone. The process focused on capturing a visual sense of adhesion, layering, and momentum—qualities that reflect the conference’s multidisciplinary theme. Concepts were refined into a modular logotype suite and supporting UI components.
Lo-fi wireframe done with pen on paper.
Prototype done on Adobe XD.

Outcome

Deliverables included a flexible logotype system, extended letterforms built from duct tape to represent adhesion and intersection, and a fully designed desktop and mobile website prototype.
Custom extended letterforms made of duct tape, symbolizing adhesion and the integrative nature of Ampersand. The name references the conjunction “and,” reinforcing the theme of connection.

View prototype ︎︎︎

Mobile version of Homepage.